Media Coverage

Tommy Hilfiger and UCB licensee Brand Concepts on an expansion spree; to ramp up sales with new manufacturing setup

Brand Concepts Limited plans to expand its Bagline stores from 45 to 100 within two years and improve its digital presence. The company, a licensee of global brands including Tommy Hilfiger, Aeropostale and UCB, is exploring franchising opportunities and aims for 75 per cent domestic sourcing within two years. Despite a 51 per cent dip in net profit in Q2 FY25, strategic growth initiatives remain a focus. Read More

Brand Concepts’ 5x Growth and Rs 500 Crore Vision via Licensing

From humble beginnings in 2007 to a towering presence in the Indian fashion and accessories market, Brand Concepts has navigated a fascinating journey marked by evolution, resilience, and strategic pivots. In an exclusive interview, Abhinav Kumar, Whole-Time Director of Brand Concepts Limited, reveals how the company embraced the ever-changing market landscape to redefine itself as a go-to fashion brand, distancing from character licensing to build a legacy in lifestyle and fashion. Read More

How much are brands relying on GenZs to drive sales this festive season?

Gen Zs are forming one of the major customer groups for this festive season in India and brands, e-commerce platforms and retailers are relying on them for the festive sales with high numbers. Read More

How brands are using Diwali to connect with Indian consumers

Second, there is no one-size-fits-all formula, says Himanshu Arora, co-founder of Social Panga. Brands must customise their messages to connect with local audiences. Read More

Arjun Rampal Unveils stunning Luxury Bags in Bagline’s new 'EVOLVE' Campaign

Bagline, the House of Luxury Bags, has partnered with Bollywood star and style icon Arjun Rampal to introduce their new campaign 'EVOLVE', celebrating individuality and diversity in style. This collaboration underscores the brand's unwavering commitment to redefining fashion, travel gear, and lifestyle accessories. Read More

Brand Concepts’ search for excellence brings Retail Pioneer Mr. Govind Shrikhande on Board

Adding another feather to its crown, Brand Concepts Ltd expands its Board of Directors to 7 by inviting Mr. Govind S Shrikhande in the capacity of Non-Executive Independent Director as well as Mentor in the field of his expertise and experience viz. customer-centric strategy, innovation, people, retail, etc. Read More

How Brand Concepts Is Bringing Fashion Into Luggage With Tommy Hilfiger And More

Indore-based Brand Concepts wants to move luggage and bags from solely functional items to fashion products. Specialising in the designing and retailing of bags, travel gear, and small leather goods. It operates 35 stores—31 multi-brand shops called Bagline and six mono-brand stores for Tommy Hilfiger travel gear. Additionally, it is present in Shoppers Stop and Lifestyle. Read More

Brand Concepts partners with United Colors of Benetton to make travel accessories

Brand Concepts Ltd, a fashion retail house for travel gear, handbags, and lifestyle accessories said it has partnered United Colors of Benetton, to launch an exclusive collection of travel accessories and small leather items in the Indian market. Read More

Brand Concepts to invest Rs 50 crore to open new luggage manufacturing plant

Brand Concepts ltd, Ltd, a fashion retail house for travel gear, handbags, and lifestyle accessories is setting up a hard luggage and soft luggage manufacturing plant in Indore with an investment of Rs 50 crore, Read More

Bagline opens outlet at the Mall of the Millennium

Located on the ground floor of Phoenix Mall of the Millennium in Wakad, Pune, the store is spread across 500 sq. ft. Mumbai: Lifestyle brand Bagline owned by Brand Concepts Ltd has opened its latest outlet in Pune Maharashtra, the company announced in a press release on Friday. Located on the ground floor of Phoenix Mall of the Millennium in Wakad, the store is spread across 500 sq. ft. Read More